Executive Snapshot
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Seasons: Aug–Nov; Feb–Apr
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Peak volume: 30–50 reefer loads/week
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Stops per load: 8–15 (avg. 12)
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Performance: 98% on-time delivery (OTD)
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Primary levers: Appointment orchestration + multi-drop routing
Client Profile
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National bulb distributor supplying big-box retail DCs and stores
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Time-critical, temperature-controlled, multi-stop milk-runs during promotions
Challenges
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Tight retailer calendars (MABD/target windows) across many DCs/stores
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High dwell variability and curbside congestion at stores
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Two seasonal waves requiring predictable, repeatable execution
Objectives
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Protect appointments and target windows
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Stabilize dwell and stop sequence across dense routes
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Maintain temp integrity through frequent door cycles
MyFreightWorld Solution
Appointment Orchestration
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Centralized scheduling with retailer-specific lead times
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Pre-advise scripts, dock notes, access instructions on each shipment
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Rolling confirmations to keep multi-stop sequences intact
Routing Optimization (Multi-Drop)
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Stop order balances store hours, historic dwell, traffic patterns
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Drive-time models that protect windows and avoid choke points
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Live re-sequence when DC calendars shift
Reefer & Handling SOPs
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Setpoint guidance, continuous-run where required, pulp-temp checks
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Door-open time limits and airflow preservation across frequent stops
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Driver playbooks for DC vs store procedures
Control-Tower Execution
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Creation-time QA on appts, labels, ASN before tender
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Rolling ETAs, exception tiers, rapid re-sequence triggers
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After-hours coverage for weekend waves/resets
Feedback Loops
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Dwell variances captured and fed back into route design
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Store-level quirks codified as rules, not anecdotes
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Weekly trendlines to tighten calendars and buffers
Results (Seasonal Waves)
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98% OTD across both seasons
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Peak stability at 30–50 loads/week, 12 stops average
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High appointment hit rate with minimal re-sequencing
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Consistent retailer scorecard performance during promotional peaks
Why It Worked
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Appointments treated as the product to be protected
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Routes engineered for seasonality, not just miles
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Single operating rhythm from load creation to last stop
What’s Next
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Expand pre-season capacity blocks on surge corridors
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Add store-level dwell forecasting to routing
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Extend creation-time QA to seasonal display/packaging SKUs
Need seasonal multi-drop reefer that holds together at peak? Let’s build your appointment-first, routes-that-hold playbook.