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MFW Social Posts
March 17, 2023
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We ran across an article on the Harvard Business Review that really resonated with us.
It talked about how Customers prefer choice over problem-solving.
When asked if you would rather have the problem solved for you with a single solution vs being presented a few choices, 58% of respondents preferred being presented a few choices. Even if it meant more time/work on their end.
There are instances where the problem needs to be solved quickly with a simple, single solution.
BUT this aligns with our overall philosophy as well, where it is standard operating procedure to provide multiple options to our customers (unless told otherwise). Let’s look at a few areas this occurs in the transportation industry:
- Too Many Carriers to Choose From: With hundreds of carriers offering different rates and service levels, finding the right one is time-consuming.
- Complex Mode Selection: Should you go with LTL, FTL, or expedited services? Without the right data, it’s hard to make the best decision.
- Unpredictable Costs: Hidden fees, fuel surcharges, and unexpected expenses can derail your budget.
- Tight Deadlines: Time-sensitive shipments require quick, confident decisions—something that’s tough when options aren’t clear.
The MFW Approach to streamlined decision making:
- Real-Time Freight Visibility: Gain instant access to shipment data, helping you make informed choices quickly.
- Carrier Rate Comparisons: Easily compare costs and service levels across a network of vetted carriers.
- Automated Recommendations: Let our advanced technology recommend optimal solutions based on your shipment’s specific needs.
- Expert Guidance: Our team of logistics experts is always ready to provide personalized recommendations, ensuring you choose the best options for your business.
When it comes to #Freight what is your preference? How about other industries?