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MFW Social Posts
April 21, 2022
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At #mfw, we believe there’s a reason why the happiest, most satisfied customers we partner with are those who choose to use us most frequently for their transportation solutions. Said another way, while we still appreciate and work hard to delight shippers who only use us occasionally – or even those who are simply price shopping – it’s those who choose deep “relationship” over price who reap the greatest rewards. That type of thinking is actually rooted in one of America’s greatest businesses minds; someone who was at the center of Japan’s economic rise after WWII. Not familiar with W. Edwards Deming? (click on the link below to see his famed 14 Points For Management) In fact, pay close attention to Point No. 4: “End the practice of awarding business on the basis of price tag. Instead, minimize total cost. Move toward a SINGLE SUPPLIER for any one item, on a long-term relationship of loyalty and trust.” If that sounds counterintuitive compared to, “Beat on your providers until you find the lowest price!” then ask yourself how Toyota, Honda, Sony, Komatsu, Nippon Steel, Mitsubishi, Nissan, and Fujitsu ate our country’s lunch decade after decade. I mean, we haven’t made a TV in the U.S. since 1974! Single-sourcing is the smartest thing many successful companies do to help control costs. After all, “price” is just one factor when determining total cost. And while our pricing is highly competitive, we’d love to be YOUR single source for transportation solutions … and partner closely to help you minimize your total transportation costs. Isn’t it time you gave us a call to find out more about how we can help YOU succeed? https://bit.ly/3vsOKkF |