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Case Study: Optimizing Drayage for Recycled Rubber and Carbon Black Industries

Industry Insights / June 10, 2024


This case study explores the transformation of drayage operations for a mid-to-large-sized company in the recycled rubber and carbon black industry, focusing on the significant improvements achieved through strategic operations and the resulting benefits while offering insights for similar enterprises seeking to enhance their transportation efficiency.

Company Background

  • Industry: Recycled rubber and carbon black
  • Size: Mid to large
  • Key Operations: Drayage exports to overseas operations

Logistics and Transportation Needs

The company relies heavily on drayage for exporting recycled materials to international markets. Efficient and cost-effective transportation is crucial for maintaining competitiveness and profitability. As a leading player in the recycled rubber and carbon black industry, the company historically faced logistical inefficiencies that hindered its market competitiveness.

Challenges Faced

  • Costs: The company struggled with extremely high drayage costs, which severely affected its bottom line.
  • Delays: Frequent delays, such as a critical shipment that was delayed by two weeks, severely disrupted supply chains.
  • Visibility: Lack of visibility into shipment status hindered their ability to manage logistics proactively.
  • Resources: Limited to known ports from their previous provider, the company struggled to expand its operations and leverage new opportunities.

Solutions Implemented

  • Availability and Flexibility: MyFreightWorld provided continuous support, demonstrating their capability to operate across any port or rail in the United States, addressing the customer’s need for flexibility and reliability.
  • Service and Pricing: MyFreightWorld offered superior service coupled with competitive pricing, convincing the customer to entrust MyFreightWorld with all their drayage needs.
  • Expanded Reach: By utilizing MyFreightWorld’s extensive network, the company is now able to move cargo through every rail and port in the country, not just the ones they were familiar with.
  • Cost Reduction: MyFreightWorld’s competitive pricing significantly lowered the customer’s drayage costs

Results Achieved

  • Improved Knowledge and Visibility: The company gained a better understanding of drayage operations and improved visibility into their shipments, allowing for more proactive management.
  • Enhanced Service Reliability: The consistent and reliable service provided by MyFreightWorld’s broker reduced delays and improved overall logistics performance.
  • Reduced Drayage Costs: The company experienced substantial cost savings due to MyFreightWorld’s competitive pricing structure.
  • Resource Optimization: By expanding their operational reach, the company optimized resource utilization and increased efficiency.

Key Takeaways

  • Importance of Flexibility: Flexibility in drayage operations, including the ability to operate across multiple ports and rails, is crucial for efficiency and cost-effectiveness.
  • Value of Strategic Partnerships: Building strong partnerships with service providers like MyFreightWorld can lead to significant operational improvements and cost savings.
  • Integrate Technology: Utilize technology to improve visibility and management of drayage operations.
  • Expanded Network: Don’t limit operations to familiar ports; explore and utilize new opportunities to optimize logistics.


This case study demonstrates how a mid-to-large-sized company in the recycled rubber and carbon black industry significantly improved its drayage operations through a strategic partnership with MyFreightWorld. Companies should leverage data analytics for proactive logistics management and ensure flexibility by diversifying their port and rail usage.