Trucking News

WITH FREIGHT BROKERS, THERE ARE REALLY ONLY THREE PROVEN DIFFERENTIATORS

Let’s not waste time:

🧭  PURPOSE. Why does the broker exist? What is its higher calling; True North? What’s the difference it wants to make in people’s lives? How does leadership ensure that it’s fulfilling said purpose? (Note: Making money is a mere result, not purpose)

⬆️ VALUE PROPOSITION. What’s the stated customer promise? How does the broker consistently help shippers fulfill their purpose, fortify their value proposition, help them perform better, and significantly reduce their uncertainty that causes anxiety?

👨‍💼   ACCOUNT EXECUTIVES. We believe that there are no companies, only people. People who live the Purpose and constantly find new and innovative ways to deliver the Value Proposition to its shipper-customers.

Therefore, it is the Account Executive that’s critical to your success, for they are the ones who must find opportunity, ask the right questions, seek to understand, and pull it all together to create a remarkable, memorable experience. Right?

A few recent #mfw -specific examples of how our awesome Account Execs execute this philosophy:

🚚  We are rapidly adding to our large carrier base with haulers who are equipped with ELECTRONIC LOGGING so customers can ACCESS the status and location of their full truckload shipments AT ANY TIME.

🚚  Customers like that we provide RELEVANT INDUSTRY DATA from a variety of respected sources that they can use to help run their businesses EFFICIENTLY; and can SHARE with their suppliers and customers.

🚚  For one customer we CONVERTED VOLUME LTL SHIPMENTS (7-20 pallets) into PARTIAL TL shipments, SAVING hundreds of dollars per shipment, resulting in FASTER TRANSIT TIMES.

Intrigued? This is just the tip of the iceberg. We’ve been told that we’re often considered true partners to our shipper-customers, not mere brokers. High praise, indeed. The type of experience YOU deserve.

Why not reach out today so that we can discuss your thoughts and distinct challenges?

#transportation #logistics #freightforwarding