A new year is the natural moment to ask a question most shippers put off: is your current provider network actually serving you, or is it just familiar? In a soft market you are probably seeing high tender acceptance from your incumbents, which makes “if it is not broke, do not fix it” feel safe. But high acceptance is not the same as alignment. If you have been reading the headlines without revisiting your provider mix, you may be carrying more exposure to future disruption than you think.
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MFW Social Posts
June 28, 2022
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WHY PEOPLE MAKE THE DECISION TO SWITCH PROVIDERS. SHOULD YOU?
👉 Netflix is losing subscribers at an alarming rate (over two million in 2022, so far)
👉 Many are choosing to swap out their phone carrier. (to hell with contracts, they say)
👉 And do we really need to mention how many are ‘cutting the cord’ each month, leaving cable in the dust for the multitude of streaming services available?
Out with the old, in with the NEW!
** How about your transportation solutions provider – your freight broker? 3PL?
Is it time for a change? Here’s what some say is why they can’t (won’t?) change:
🚚 Customer-routed
🚚 Satisfied with current provider
🚚 Handle everything in-house
🚚 Contract(s) in place
🚚 Already have 20 brokers (say what?? why are there 20 of them??)
** And yet so many shippers make the switch every … single … month. But why?
ANSWER: Because a more effective solution exists that helps them accomplish their goals more cost-effectively, productively, and with clearly better customer service. They simply choose to consider more attractive and beneficial alternatives. They see it as an obligation to helping THEIR customer win.
Is it time for you and your company to consider switching?
Give us a shout. We’ll listen to your current situation, ask good questions, and possibly put you in a stronger to position to ‘cut the cord’ with your current provider and realize what freight nirvana is supposed to be.
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What to Expect From a Broker Worth Keeping
When you reexamine providers, the things a broker cannot control, fuel costs, capacity, and worker shortages, are not the test. The test is what they do control.
- A dedicated resource. A real go-to person who knows your freight and is there in the clutch, not a queue and an unfamiliar voice.
- Response time in minutes. Measured in minutes, not hours or days, around the clock.
- Real communication. Not one-way information dumps, but listening and bringing you better options.
If your current broker does not clear that bar, it is worth a look. Get a quote and see the difference a dedicated team makes.